IFA Website
Is your website working hard for you?
Your website will be an important asset to your business, a crucial part of your marketing strategy. Having a professional and engaging financial website is something we can give you a head start with. Providing you with engaging content about your field of expertise. Keeping abreast of financial and complinace leglisation
A good website will enage your prospects and current clienta, let them easily find what it is they want
IFA Website : What Matters?
Organization and Structure:
Good websites are well organized and follow a structure. They are not cluttered; they are clean and professional. They are also built around a target audience and market. Organization makes a website accessible and user-friendly.
Simple Navigation:
Successful websites offer simple and user friendly navigation. Visitors must find everything they need quick and easy. If users have to wonder around the site trying to find what they need they will get frustrated and leave.
Original Content:
A good financial website should focus on their audience's needs. Good and fresh content builds the visitor's interest and leaves them wanting to come back for more. We use good quality content and have only a select number of clients across the whole of the UK. However the more content you can provide to make you stand out from your competitors, the better.
Outstanding Design:
An attractive design makes a site memorable. A good website is built around a theme that matches its market and personality. We always talk to our clients about their needs before we embark on their website. We'll ask questions like: “What do you want to use your marketing space for (front page of their website)”, “Are their any special areas you'd like to promote?”
Website Speed:
Optimised graphics and code give a website the necessary speed it needs to load quickly. Even Google awards points for this, it's an important part of your user experience. Clients don't want to wait for slow content to download; they needto reach information else they'll soon leave your website.
Easy to Read:
Most people don't read websites; they scan them. Headings and sub headings, bite-sized chunks of information and attarctive images help the site's readability.
Search Engine Optimisation:
A great website with no visitors is an invisible website. SEO or search engine optimisation will help attarct prospects. Our clientstell us though that the best way they have found to drive visitors to their website are Unbiased and Vouched for
Tracking:
Website analysis give an accurate insight of what's going on in a website. Good websites measure their traffic and marketing. This is something we offer as standard.
Link Building
Links are an important factor in determining where a website will appear in search engine results.
Communicating with your Clients
We can help you with this. We provide all our clients with a regular stream of branded newsletters. This service is free of charge; it lets you show your worth to your clients.
